The Atwell Approach


We do a technical audit of your existing website and deliver a detailed report with our analysis and recommendations.  We then do a comprehensive keyword analysis of your industry, using a variety of keyword tools to identify the most popular and profitable keyword terms within your market. We take a look at each page on your website to identify any issues with your URL structure, website architecture, heading tags, title tags, meta description, URL’s, body text, sitemaps, and any other on-site SEO factors.

Search Engine Optimization


Each of our SEO campaigns starts by correctly setting up and implementing Google Analytics. Without analytics tracking on your site, your business would never be able to determine what is working and what isn’t. Having a well-optimized website will only get you so far – having these high quality and relevant inbound links are what really helps get those page 1 rankings.  SEO is not a “one-off” activity, it requires ongoing maintenance. To obtain the best results of high rankings, more traffic, sales and conversions, we continuously update your website with new content and new inbound links. Our process is streamlined, for accurate and precise results that will continue to boost your site’s validity, popularity and overall user experience.


Optimizing + Marketing


SEO & SEM strategies can be overwhelming at times, but it’s all part of the digital marketing process. Pay-per-click advertising is a great way to start getting visitors to your website immediately – and turning them into customers. When used in combination with SEO, it is a powerful lead generation tactic. With dedication, organization, and an enthusiastic marketing team, we’ll ensure that your business has an excellent relationship with Google, and can easily be accessed by your online target audience. Keep in mind that SEO is not an overnight process and results can often take 3 to 5 months to become visible.


Keywords


Simply put, Keyword research is possibly the most important thing you will do to help your website be successful. It’s understanding what specific words/phrases people are entering into Google (or any search engine) to discover what they’re actively looking for. The main purpose of understanding these keywords is to understand the goals of your audience, therefore populating your website with the accurate information needed in order to win their attention. It’s important to initially research keywords and identify opportunities where you can achieve high rankings that bring plenty of “target prospects” to your website.


On-Page vs. Off-Page Optimization


On-page SEO ensures that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and navigate the structure and content of your website (therefore ranking your site accordingly).  To put it simply, what you rank for is largely determined by on-page factors, while how high you rank in the search results is determined by off-page factors.
The biggest on-page SEO factors include title tags, headings, URL structure, load speed, page content and internal linking’s.
The biggest off-page SEO factor is the number and quality of backlinks to your website. The easiest and most effective way to do this is to simply create awesome content that people want to link to because its valuable, and creating interesting social media content that people want to share.